News
We’ll post events, seasonal updates and educational videos and articles here. Check back frequently for updates.

Lucky Number 7: Applying the Marketing Rule of 7 to Floral Sales
Have you heard of the Marketing Rule of 7? Basically, it takes seven times to capture a potential customer’s attention and convert their initial interest...
Read MoreRenegade Flower Farm Joins Philadelphia Floral Guild
We are thrilled to welcome another new farm to our ranks for the 2025 season to supply Philadelphia florists with wholesale flowers! Renegade Flower Farm...
Read MoreHow Tariffs May Impact the Floral Industry and Ways to Plan Ahead
A few weeks ago the floral industry was aflutter with news that a 25% tariff would be imposed on Columbian-grown roses right before Valentine’s Day....
Read MoreFloral Jobs in Philadelphia – We’re Hiring!
Looking for floral jobs in Philadelphia? PFG is hiring for the following positions to start in April 2025. These roles would be a great match...
Read MoreEthel’s Backyard Joins the Philly Floral Guild!
We are thrilled to welcome a new farm, Ethel’s Backyard, to the Philadelphia Floral Guild for the 2025 season! Located in Media, PA, Ethel’s Backyard...
Read MoreOur Top 10 Sellers in 2024
We’re deep in planning and data crunching as our farms work together to crop plan for your favorites and must-haves in the coming season. We...
Read MoreFlorist Community Winter Hang Out
Ah, January. The month where you can’t quite place what day of the week it is. Every. Single. Day. Is it Saturday? Nope, it’s Wednesday....
Read MoreLocally-Grown Flowers Seasonal Snapshots at PFG
Here’s a handy seasonal guide to help you plan for using more locally-grown stems in 2025. Reference our monthly snapshots whenever you’re putting proposals together...
Read MoreOpen Call for New Grower Members
Philadelphia Floral Guild is adding new grower members in 2025. Join us to exponentially increase your sales to local florists. Benefit your bottom line and...
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