News
We’ll post events, seasonal updates and educational videos and articles here. Check back frequently for updates.
Floral Guild Radio: Amy Pertes of Wildbird Flowers
Have you checked out the latest episode on Floral Guild Radio? Farmer florist Annie Pertes of Wildbird Flowers in Bucks County, Pennsylvania shares her story and...
Read MoreHow to Sell Handmade Holiday Wreaths & More
On Halloween all the big box stores shoved aside the skeletons and rolled out aisles of mass market wreaths and garlands. It can make even...
Read MoreEvergreen Essentials for Floral Pros
As the local floral season shifts toward winter, evergreens become your best friend for creating texture, fragrance, and longevity in your designs. This is the...
Read MoreFlorists Rejoice at OASIS Renewal Foam
Flower friends, we have cause to rejoice! There is finally a (good) sustainable foam option available! OASIS just released their reinvented foam called Renewal. And...
Read MoreOne Simple Ritual for Longer Vase Life
As florists, we put enormous care into selecting high-quality blooms, conditioning them, and arranging them beautifully. One key — but often overlooked — practice as...
Read MoreOrder Bulk Dahlias for Fridays
Exciting news!! Philadelphia Floral Guild is now offering bulk dahlia buckets for pre-order for pick-up on Fridays from our self-serve cooler! This is a great option if you...
Read MoreWholesale Flowers in Malvern PA
We’re delighted to announce the opening of our third location in Malvern PA! This new satellite location in Chester County will make it super convenient...
Read MoreWhen Fame and Flowers Collide, Wedding Trends Emerge
From royal aisles to red-carpet “I do’s,” celebrity weddings have always nudged couples towards new flowers, mechanics, and formats. Here’s a quick tour through the...
Read MoreFlower Math: Contribution Margin vs. Profit Margin
If you’ve ever wondered why your bank balance doesn’t match your busy schedule, this is the article to bookmark. Two numbers explain a lot: contribution...
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