Resources for Florists

Artificial intelligence (AI) is everywhere these days—from helping us write emails to generating realistic images of flowers for social media. It’s exciting, but as florists who care deeply about sustainability, it’s worth pausing to ask: what’s the environmental footprint of these digital tools? The Energy Behind the Beauty When you type a prompt into an …

What Florists Should Know About the Hidden Environmental Costs of AI Read More »

Peonies only bloom for a few weeks each spring.  They are such a fan favorite (and frankly a money maker) that growers have mastered a trick for extending their season through something called dry storage. Essentially harvested peony buds are put into “stasis” by denying them the elements (water, light, and warmth) they would need …

Extending Peony Season With Dry Storage Read More »

Have you heard of the Marketing Rule of 7?  Basically, it takes seven times to capture a potential customer’s attention and convert their initial interest into a sale. The Marketing Rule of 7 is believed to have originated in the 1930s in the early days of Hollywood. Supposedly movie studios found that potential audiences needed to hear …

Lucky Number 7: Applying the Marketing Rule of 7 to Floral Sales Read More »

A few weeks ago the floral industry was aflutter with news that a 25% tariff would be imposed on Columbian-grown roses right before Valentine’s Day. Since 2012 there have been zero tariffs on goods (including flowers) coming into the US from Columbia. So a 25% tariff would be shocking to the supply chain. Fortunately the …

How Tariffs May Impact the Floral Industry and Ways to Plan Ahead Read More »

Setting up a Google Business Profile (formerly known as Google My Business) is a great way to enhance your floral event business’s online presence. Here’s a quick step-by-step guide on how to set up and optimize your listing: 1. Sign In or Sign Up Visit the Google Business Profile website: Go to Google Business Profile. …

Setting up a Google Business Profile for Event Florists Read More »

When wet weather hits our area, there’s an increase chance that Botrytis will impact the flowers you receive from PFG.  Botrytis is a type of mold that you’ve likely run across already in handling flowers.  It’s pretty common and often on flowers that have been shipped in boxes, where humidity builds up and spores proliferate. It can …

The B Word…Botrytis in Blooms Read More »