siteadmin, Author at Philadelphia Floral Guild

Sustainable Floristry Seminar with Philadelphia Floral Guild and Sustainabloom.

Sustainabloom Webinar: Creative Ways to Build Community Around Sustainability

Welcome Bee Well Blooms to PFG

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We’re excited to welcome Bee Well Blooms as the newest farm to join the Philadelphia Floral Guild this season. Bee Well Blooms is the result of a big dream and a lot of hard work. Owners Sarah and Kevin Smeltz, both originally from Lancaster County and graduates of Penn State’s agriculture program, moved to the …

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Picked at the Perfect moment

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One of the quiet arts of floristry is learning to see a flower not just for what it is today, but for what it is about to become. A stem cut at the perfect stage of harvest may not look fully “finished” when it first arrives in your cooler — and that’s often exactly the …

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Philadelphia Floral Guild connects local flower farms and Philadelphia florists with a wholesale hub

How to Make Lilacs Last Longer in the Vase

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Local lilac is in full swing in late April and early May! These fleeting nostalgic blooms are in high demand with customers but can be a real headache for florists. They seem to wilt and shatter on a whim. Here are some quick tips for making lilacs last longer: Keep stems in deep water. Fill …

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wholesale flowers Philadelphia at the Philadelphia Floral Guild

Planning Ahead for Mother’s Day

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We are officially two weeks out from Mother’s Day. Ordering through PFG opens on Tuesday at 7PM. In the meantime, there’s plenty you can do to set yourself up for success. A little preparation now can make the difference between a focused, productive week and one that feels chaotic. Here are a few ways to …

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What Flower Farmers Do for Fun

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It’s easy to picture flower farmers with dirt on their hands, watching the weather, and moving quickly through the narrow windows when crops are ready to harvest. That part is true. But it’s only part of the story. Outside of the fields, our growers are artists, adventurers, makers, and community builders. The same curiosity and …

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Ephemeral Spring Flowers in Philadelphia: What’s in Season Late April to Early May

Leave a Comment / Bloom Forecast / By siteadmin

Late April into early May is one of the most exciting—and fleeting—moments of the local flower season in Philadelphia. This short “micro season” within spring brings a wave of highly sought-after blooms and branches that may only be available for 7–10 days before disappearing for the year. For florists sourcing locally grown flowers, timing is …

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Survey Says: What Gen Z Wants

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A new nationwide study from the Floral Marketing Fund shines a spotlight on Gen Z consumers and how they discover, shop for, and connect with flowers. This generation is just beginning to enter their peak buying years – particularly weddings – so the way they interact with flowers will shape the floral marketplace for decades to come. …

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Geothermal Grown Wholesale Flowers through the Philadelphia Floral Guild from Moonshot Farm

Geothermal-Grown Flowers: A More Sustainable Way to Start the Spring Season

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Late winter and early spring flowers are always exciting. We’re so hungry for color and freshness after the long lag since local fall blooms. But how those spring flowers are grown matters just as much as when they arrive. This season, PFG is pleased to offer tulips and other early spring flowers grown in geothermal …

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Moonshot Farm is selling wholesale flowers through the Philadelphia Floral Guild

Meet Moonshot Farm: Innovation in Early-Season Flowers

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When Rebecca Kutzer-Rice and Mark Ginsberg founded Moonshot Farm in East Windsor, New Jersey, they set out with an ambitious goal: to reimagine what regional flower farming could look like in the Northeast. After more than a decade living in New York City, the couple traded city life for farmland and launched Moonshot in 2019. …

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