We did a thing over the winter! We dreamt up and started an educational podcast for florists and farmers, focused on the business of local seasonal flowers and sustainable floristry. Each episode will help you dig into the details of running your enterprise and spot places to fine tune it. If you’re a florist, you’ll hear the candid perspective of growers. If you’re a farmer, you’ll better understand the complexity of running a design studio or retail shop. This podcast embodies our core motto here at PFG: “Together we thrive!”
Floral Guild Radio kicks off with a 5 part series on flower math and some of pesky details that undermine profitability with host
Jennie Love and guest
Ellen Frost. For example, we talk about the shocking 45% of product shrink in the floral industry and
how to bring that number waaaay down with locally grown flowers! And how delivery fees have a sneaky way of adding up. Future episodes will feature guest florists and farmers sharing how they built and sustain their businesses, as well as tips on sourcing and using locally-grown flowers and foliage.
Why Floral Guild radio? Firstly, this podcast is brought to you by us, the Philadelphia Floral Guild! And secondly, a guild is, by definition, an association of local artisans and merchants who organize the practice of their craft in a particular territory or industry. Guilds, which date back to the 1300s, have long helped craftsmen and women thrive by providing education, establishing connections, pooling resources, and setting standards for quality and compensation. Guilds have historically helped stimulate economic development and brought a level of protection to participating members. In short, a rising tide lifts all boats.
And therein lies the heart of Floral Guild Radio. Each episode will add to a growing conversation among local flower farms and local florists, collaborating on helpful ideas and sharing experiences to support all of our valuable work in the floral industry.
