Local lilac is in full swing in late April and early May! These fleeting nostalgic blooms are in high demand with customers but can be a real headache for florists. They seem to wilt and shatter on a whim. Here are some quick tips for making lilacs last longer: Keep stems in deep water. Fill …
We are officially two weeks out from Mother’s Day. Ordering through PFG opens on Tuesday at 7PM. In the meantime, there’s plenty you can do to set yourself up for success. A little preparation now can make the difference between a focused, productive week and one that feels chaotic. Here are a few ways to …
It’s easy to picture flower farmers with dirt on their hands, watching the weather, and moving quickly through the narrow windows when crops are ready to harvest. That part is true. But it’s only part of the story. Outside of the fields, our growers are artists, adventurers, makers, and community builders. The same curiosity and …
Late April into early May is one of the most exciting—and fleeting—moments of the local flower season in Philadelphia. This short “micro season” within spring brings a wave of highly sought-after blooms and branches that may only be available for 7–10 days before disappearing for the year. For florists sourcing locally grown flowers, timing is …
Ephemeral Spring Flowers in Philadelphia: What’s in Season Late April to Early May Read More »
A new nationwide study from the Floral Marketing Fund shines a spotlight on Gen Z consumers and how they discover, shop for, and connect with flowers. This generation is just beginning to enter their peak buying years – particularly weddings – so the way they interact with flowers will shape the floral marketplace for decades to come. …
Late winter and early spring flowers are always exciting. We’re so hungry for color and freshness after the long lag since local fall blooms. But how those spring flowers are grown matters just as much as when they arrive. This season, PFG is pleased to offer tulips and other early spring flowers grown in geothermal …
Geothermal-Grown Flowers: A More Sustainable Way to Start the Spring Season Read More »
When Rebecca Kutzer-Rice and Mark Ginsberg founded Moonshot Farm in East Windsor, New Jersey, they set out with an ambitious goal: to reimagine what regional flower farming could look like in the Northeast. After more than a decade living in New York City, the couple traded city life for farmland and launched Moonshot in 2019. …
Meet Moonshot Farm: Innovation in Early-Season Flowers Read More »
Have you checked out the latest episode on Floral Guild Radio? Farmer florist Annie Pertes of Wildbird Flowers in Bucks County, Pennsylvania shares her story and how she’s built a brand that is leaning into sustainable luxury event floral design. And she expects to get paid well for it, as she should! Lots of golden nuggets …
Floral Guild Radio: Amy Pertes of Wildbird Flowers Read More »
On Halloween all the big box stores shoved aside the skeletons and rolled out aisles of mass market wreaths and garlands. It can make even the most seasoned florist wonder: how can my handmade work compete with this?? The answer is powerfully simple: don’t ever compete on price. Instead, leverage your product quality, storytelling, and …
As the local floral season shifts toward winter, evergreens become your best friend for creating texture, fragrance, and longevity in your designs. This is the first year PFG has offered evergreens, sourcing from farms in Pennsylvania and Maryland. As such, we’ve heard from a few of you that you’re intrigued by evergreens but haven’t had …
