Back in October we teamed up with Linette at Messina Martinez Photography to capture a day-in-the-life at our Philadelphia hub as farms delivered their bountiful harvests. Seeing our work through a talented photographer’s eye has been a real treat. We wanted to share some of the images with you.
Every year, the autumn equinox ushers in our busiest sales weeks at PFG. And if we’re busy, that means you’re even busier. So we’ll keep this week’s newsletter short and sweet. No one has time for leisurely reading right now! Why is late September through early October our biggest sales window? Short answer: dahlias + …
PFG was honored to collaborate with Jen Reed of Jennifer Designs to curate a special order of locally grown stems for her master class on large-scale floral installations at Longwood Gardens this week. An award-winning florist whose many accolades include Best in Show at the 2025 Philadelphia Flower Show, Jen is truly a floral installation …
Next week is September! And we all know that means the events are going to be coming fast and furious. You’re going to need helping hands and lots of them. Enter Flower Bench, a new website for helping florists in the Philadelphia region find vetted freelancers quickly. On this mobile-friendly site, you can easily search …
China asters (Callistephus chinensis) arrive just when summer begins leaning toward fall, bringing rich color, beautiful texture, and an almost old-fashioned elegance to floral work. Despite their common name, China asters aren’t true asters. They’re annual flowers available in an impressive range of forms—from fluffy, peony-like blooms to smaller, shaggy flowers with delightfully tousled petals. …
China Asters: The Late-Summer Flowers More Florists Should Know Read More »
For years, florists have heard the same reasons not to buy local flowers: There aren’t enough growers. They won’t have everything you need. Sourcing from them is too hard. And historically? Some of that was true. But something has been quietly—and not so quietly—growing in fields across the U.S. According to the USDA, cut flowers …
One of the trickiest parts of working with local stems—especially when you’re first getting started—is learning seasonality. When do lisianthus begin? How long do ranunculus last? What comes after tulips but before sunflowers? When is amaranth in season again? Local flowers do not follow one global seasonal calendar. Availability varies by region, weather and even …
Learn About Local: Resources to Better Understand Local Flowers Read More »
We’re excited to introduce a brand new flower to the PFG lineup this season: Curcuma alismatifolia Grown locally by Moonshot Farm in New Jersey, this striking architectural bloom is a cousin to culinary turmeric and ginger, which may be why it is also sometimes called a “ginger tulip”. It hails from Thailand and other tropical …
In 2017, congress passed a resolution designating July as American Grown Flowers Month in celebration of the impact America’s flower (and foliage) farms have on the floral industry, both economically and culturally. Why July? Because its the month when flowers are being harvested on farms in all 50 states, everywhere from Alaska to Florida. Here at PFG …
Architectural elements are having a major moment right now. You all can’t seem to get enough. The new “it girl” on the block? Garlic scapes. Just a few years ago, we bet you’d barely heard of these curly wonders, let alone had a bride request them in her bouquet. Yet here we are—garlic scapes …
Play With Your Food: Veggies Trending in Floral Design Read More »
