We all get a little delirious in the extreme heat of August. We start having intense cravings for ice cream, water ice, margaritas, and brains. Wait, what?!? I’m talking about velvety plant-based brains, also known as coxcomb celosia or crested celosia. But every customer I’ve ever had calls them brains, so that’s what we’re sticking …
Any florist worth their snips is always on the lookout for striking flowers to make their work stand out from the crowd. As designers dedicated to local, we can sometimes miss the tropical vibes and funkiness that imports add to a design. But hold onto your pina coladas! There’s a new local jawn that totally …
Good bless Canva. Where else can an amateur graphic designer who sees something in her head while writing a newsletter article bring a wild mustang and a stem of lisianthus into the same frame for the perfect illustration? Now that I have your attention with a lovely visual aid, let’s dive into the history of lisianthus! …
Ever heard of a dirty flower? There are about a 20 blooms that have earned this unfortunate title. These are stems that gunk up water in the bucket or vase very quickly. At harvest time, they immediately begin to excrete enzymes and shed bits of organic debris into the water in the bucket, which triggers …
With the Solstice comes our first massive heat wave. If you haven’t looked at this week’s forecast yet, brace yourself! It’s hard to keep ourselves hydrated when it’s nearing 100F, let alone the flowers! Event work in a heat wave can be challenging any time of the year, but it’s extra tricky in mid-June when …
Tips for Keeping Cut Flowers Fresh in a Heat Wave Read More »
Combating Ethylene Damage in Cut Flowers: An Unseen Threat As a florist, the longevity and quality of your floral arrangements are paramount to your success. One of the sneakiest threats to the freshness of cut flowers is ethylene gas. This naturally occurring plant hormone, which is odorless and colorless (i.e., invisible) can significantly reduce the …
When you’re shopping with PFG, you may see the term “Growers Bunch” in the description of a given flower or foliage in our inventory. Curious what this means? Short answer is: the stem count in the bunches varies. You might get 10 stems. You might get 20. But why isn’t the stem count consistent? The …
In today’s bustling consumer landscape, small businesses often find themselves navigating choppy waters. With competition intensifying and market dynamics constantly evolving (hello election year f’ing with events…what is that??), thriving as a small business requires more than just a good product or solid service. It demands strategic thinking, adaptability, and creativity. All traits any good …
Tips for Florists to Thrive in a Tight Marketplace Read More »
Have you checked out the latest episode on Floral Guild Radio? Emalee of Bird Seed Florals shares her story as a relatively new floral business owner, making her own mark on the local industry. As you’ll here in the chat, Emalee is drawn to lines and finds Ikebana to be deeply inspiring. She’s turned her …
We just discovered a new resource for sustainable floristry and thought you might like to explore it too. Recently created by the American Floral Endowment (AFE), Sustainabloom is an initiative dedicated to leading the floriculture industry toward a future enriched with sustainable practices at every level. Sustainabloom supports floriculture research and communication around increased sustainable …
