Resources for Florists

One of the trickiest parts of working with local stems—especially when you’re first getting started—is learning seasonality. When do lisianthus begin? How long do ranunculus last? What comes after tulips but before sunflowers? When is amaranth in season again? Local flowers do not follow one global seasonal calendar. Availability varies by region, weather and even …

Learn About Local: Resources to Better Understand Local Flowers Read More »

One of the quiet arts of floristry is learning to see a flower not just for what it is today, but for what it is about to become. A stem cut at the perfect stage of harvest may not look fully “finished” when it first arrives in your cooler — and that’s often exactly the …

Picked at the Perfect moment Read More »

We are officially two weeks out from Mother’s Day.  Ordering through PFG opens on Tuesday at 7PM. In the meantime, there’s plenty you can do to set yourself up for success.  A little preparation now can make the difference between a focused, productive week and one that feels chaotic. Here are a few ways to …

Planning Ahead for Mother’s Day Read More »

A new nationwide study from the Floral Marketing Fund shines a spotlight on Gen Z consumers and how they discover, shop for, and connect with flowers. This generation is just beginning to enter their peak buying years – particularly weddings – so the way they interact with flowers will shape the floral marketplace for decades to come. …

Survey Says: What Gen Z Wants Read More »

On Halloween all the big box stores shoved aside the skeletons and rolled out aisles of mass market wreaths and garlands. It can make even the most seasoned florist wonder: how can my handmade work compete with this?? The answer is powerfully simple: don’t ever compete on price. Instead, leverage your product quality, storytelling, and …

How to Sell Handmade Holiday Wreaths & More Read More »

As florists, we put enormous care into selecting high-quality blooms, conditioning them, and arranging them beautifully.  One key — but often overlooked — practice as we strive to be the best is making clean cuts.  Simply keeping your snips or floral knife razor-sharp pays dividends in both vase life and your own life.   Clean …

One Simple Ritual for Longer Vase Life Read More »

If you’ve ever wondered why your bank balance doesn’t match your busy schedule, this is the article to bookmark. Two numbers explain a lot: contribution margin and profit margin. They’re related—but not the same—and knowing both helps you price confidently, take the right orders, and sleep better at month-end. In a Nutshell Contribution margin (CM): …

Flower Math: Contribution Margin vs. Profit Margin Read More »

Cover image credit: @happy_aiccidents  Recently during pick-ups at the hub, we’ve been hearing a few different florists mention receiving AI-generated inspiration images from potential wedding clients. The general sentiment seems to be that these images are a bit ridiculous with shapes and sizes that aren’t even close to real.  One florist in particular was stressing …

How Florists Can Use AI to Better Serve Clients Read More »