A new nationwide study from the Floral Marketing Fund shines a spotlight on Gen Z consumers and how they discover, shop for, and connect with flowers. This generation is just beginning to enter their peak buying years – particularly weddings – so the way they interact with flowers will shape the floral marketplace for decades to come. …
On Halloween all the big box stores shoved aside the skeletons and rolled out aisles of mass market wreaths and garlands. It can make even the most seasoned florist wonder: how can my handmade work compete with this?? The answer is powerfully simple: don’t ever compete on price. Instead, leverage your product quality, storytelling, and …
As the local floral season shifts toward winter, evergreens become your best friend for creating texture, fragrance, and longevity in your designs. This is the first year PFG has offered evergreens, sourcing from farms in Pennsylvania and Maryland. As such, we’ve heard from a few of you that you’re intrigued by evergreens but haven’t had …
Flower friends, we have cause to rejoice! There is finally a (good) sustainable foam option available! OASIS just released their reinvented foam called Renewal. And we’re here to give you our thorough review! Trust us when we say we were skeptical. Highly skeptical. When does a global brand ever make a genuine shift towards …
As florists, we put enormous care into selecting high-quality blooms, conditioning them, and arranging them beautifully. One key — but often overlooked — practice as we strive to be the best is making clean cuts. Simply keeping your snips or floral knife razor-sharp pays dividends in both vase life and your own life. Clean …
If you’ve ever wondered why your bank balance doesn’t match your busy schedule, this is the article to bookmark. Two numbers explain a lot: contribution margin and profit margin. They’re related—but not the same—and knowing both helps you price confidently, take the right orders, and sleep better at month-end. In a Nutshell Contribution margin (CM): …
Flower Math: Contribution Margin vs. Profit Margin Read More »
Cover image credit: @happy_aiccidents Recently during pick-ups at the hub, we’ve been hearing a few different florists mention receiving AI-generated inspiration images from potential wedding clients. The general sentiment seems to be that these images are a bit ridiculous with shapes and sizes that aren’t even close to real. One florist in particular was stressing …
Are you a florist who is ready to tap into AI tools to help you educate and inspire wedding clients or other floral customers? This guide explains how to upload a photo of a floral arrangement and use ChatGPT’s DALL·E’s editing (inpainting) feature to swap out flowers for seasonal substitutions. Step 1. Open ChatGPT with …
Artificial intelligence (AI) is everywhere these days—from helping us write emails to generating realistic images of flowers for social media. It’s exciting, but as florists who care deeply about sustainability, it’s worth pausing to ask: what’s the environmental footprint of these digital tools? The Energy Behind the Beauty When you type a prompt into an …
What Florists Should Know About the Hidden Environmental Costs of AI Read More »
It’s peak hydrangea season here at PFG. Everyone is familiar with the classic big blue bloom, but did you know there are over 70 varieties of hydrangeas in the world? Seventy! We have this great article that goes into detail about all the varieties on offer at PFG. Check it out if you haven’t already. …
