If you’ve ever wondered why your bank balance doesn’t match your busy schedule, this is the article to bookmark. Two numbers explain a lot: contribution margin and profit margin. They’re related—but not the same—and knowing both helps you price confidently, take the right orders, and sleep better at month-end. In a Nutshell Contribution margin (CM): …
Flower Math: Contribution Margin vs. Profit Margin Read More »
Cover image credit: @happy_aiccidents Recently during pick-ups at the hub, we’ve been hearing a few different florists mention receiving AI-generated inspiration images from potential wedding clients. The general sentiment seems to be that these images are a bit ridiculous with shapes and sizes that aren’t even close to real. One florist in particular was stressing …
Are you a florist who is ready to tap into AI tools to help you educate and inspire wedding clients or other floral customers? This guide explains how to upload a photo of a floral arrangement and use ChatGPT’s DALL·E’s editing (inpainting) feature to swap out flowers for seasonal substitutions. Step 1. Open ChatGPT with …
Artificial intelligence (AI) is everywhere these days—from helping us write emails to generating realistic images of flowers for social media. It’s exciting, but as florists who care deeply about sustainability, it’s worth pausing to ask: what’s the environmental footprint of these digital tools? The Energy Behind the Beauty When you type a prompt into an …
What Florists Should Know About the Hidden Environmental Costs of AI Read More »
It’s peak hydrangea season here at PFG. Everyone is familiar with the classic big blue bloom, but did you know there are over 70 varieties of hydrangeas in the world? Seventy! We have this great article that goes into detail about all the varieties on offer at PFG. Check it out if you haven’t already. …
In hot humid late July, it’s hard to find many happy campers, unless it’s a bunch of kids eating popsicles while bobbing around in a wave pool. In the flower fields, most everything goes limp in the blazing afternoon sun. Our growers rush to get their morning harvests done by 10AM or else it will …
Peonies only bloom for a few weeks each spring. They are such a fan favorite (and frankly a money maker) that growers have mastered a trick for extending their season through something called dry storage. Essentially harvested peony buds are put into “stasis” by denying them the elements (water, light, and warmth) they would need …
If you love the wild, meadowy look that’s trending in wedding work and daily designs but wish delphinium would last a touch longer, meet baptisia. Sometimes called false indigo, this native perennial delivers graceful spires, nuanced colors, and surprising versatility—yet it remains under-used in the cut-flower world. Here’s why it deserves a prime spot on …
Philadelphia Floral Guild’s locally-grown wholesale flowers will now be available to florists in southern New Jersey! We are excited to announce the opening of our new satellite wholesale flowers distribution hub in Elmer, NJ. Order flowers for pick-up at Slabtown Petal Pickers on Wednesdays between 9AM and noon. When placing your order, simply select the …
Have you heard of the Marketing Rule of 7? Basically, it takes seven times to capture a potential customer’s attention and convert their initial interest into a sale. The Marketing Rule of 7 is believed to have originated in the 1930s in the early days of Hollywood. Supposedly movie studios found that potential audiences needed to hear …
Lucky Number 7: Applying the Marketing Rule of 7 to Floral Sales Read More »
