If you’ve ever wondered why your bank balance doesn’t match your busy schedule, this is the article to bookmark. Two numbers explain a lot: contribution margin and profit margin. They’re related—but not the same—and knowing both helps you price confidently, take the right orders, and sleep better at month-end. In a Nutshell Contribution margin (CM): …
Flower Math: Contribution Margin vs. Profit Margin Read More »
Cover image credit: @happy_aiccidents Recently during pick-ups at the hub, we’ve been hearing a few different florists mention receiving AI-generated inspiration images from potential wedding clients. The general sentiment seems to be that these images are a bit ridiculous with shapes and sizes that aren’t even close to real. One florist in particular was stressing …
Are you a florist who is ready to tap into AI tools to help you educate and inspire wedding clients or other floral customers? This guide explains how to upload a photo of a floral arrangement and use ChatGPT’s DALL·E’s editing (inpainting) feature to swap out flowers for seasonal substitutions. Step 1. Open ChatGPT with …
Artificial intelligence (AI) is everywhere these days—from helping us write emails to generating realistic images of flowers for social media. It’s exciting, but as florists who care deeply about sustainability, it’s worth pausing to ask: what’s the environmental footprint of these digital tools? The Energy Behind the Beauty When you type a prompt into an …
What Florists Should Know About the Hidden Environmental Costs of AI Read More »
It’s peak hydrangea season here at PFG. Everyone is familiar with the classic big blue bloom, but did you know there are over 70 varieties of hydrangeas in the world? Seventy! We have this great article that goes into detail about all the varieties on offer at PFG. Check it out if you haven’t already. …
Peonies only bloom for a few weeks each spring. They are such a fan favorite (and frankly a money maker) that growers have mastered a trick for extending their season through something called dry storage. Essentially harvested peony buds are put into “stasis” by denying them the elements (water, light, and warmth) they would need …
Have you heard of the Marketing Rule of 7? Basically, it takes seven times to capture a potential customer’s attention and convert their initial interest into a sale. The Marketing Rule of 7 is believed to have originated in the 1930s in the early days of Hollywood. Supposedly movie studios found that potential audiences needed to hear …
Lucky Number 7: Applying the Marketing Rule of 7 to Floral Sales Read More »
A few weeks ago the floral industry was aflutter with news that a 25% tariff would be imposed on Columbian-grown roses right before Valentine’s Day. Since 2012 there have been zero tariffs on goods (including flowers) coming into the US from Columbia. So a 25% tariff would be shocking to the supply chain. Fortunately the …
How Tariffs May Impact the Floral Industry and Ways to Plan Ahead Read More »
Here’s a handy seasonal guide to help you plan for using more locally-grown stems in 2025. Reference our monthly snapshots whenever you’re putting proposals together for your upcoming events!
Setting up a Google Business Profile (formerly known as Google My Business) is a great way to enhance your floral event business’s online presence. Here’s a quick step-by-step guide on how to set up and optimize your listing: 1. Sign In or Sign Up Visit the Google Business Profile website: Go to Google Business Profile. …
Setting up a Google Business Profile for Event Florists Read More »
