We are thrilled to welcome a new farm, Ethel’s Backyard, to the Philadelphia Floral Guild for the 2025 season! Located in Media, PA, Ethel’s Backyard is owned and operated by Dawn Zimmerman, who was inspired to start flower farming by the massive zinnias her grandmother Ethel grew. A professional biologist, Dawn is deeply committed to …
We’re deep in planning and data crunching as our farms work together to crop plan for your favorites and must-haves in the coming season. We always take a close look at our top 10 sellers and thought it might be fun to share this list with you too! 1. Dahlias (duh!): Linda’s Baby was at …
Ah, January. The month where you can’t quite place what day of the week it is. Every. Single. Day. Is it Saturday? Nope, it’s Wednesday. This post-New Year’s black hole in the calendar can be a bit jarring for people like us. Our bodies and minds are used to the relentless grind of running a …
Here’s a handy seasonal guide to help you plan for using more locally-grown stems in 2025. Reference our monthly snapshots whenever you’re putting proposals together for your upcoming events!
Philadelphia Floral Guild is adding new grower members in 2025. Join us to exponentially increase your sales to local florists. Benefit your bottom line and reduce time spent hustling to make sales. We do all the marketing, distribution, invoicing and customer communications for you! In 2024, PFG moved over 235,000 locally-grown stems from 8 local …
Setting up a Google Business Profile (formerly known as Google My Business) is a great way to enhance your floral event business’s online presence. Here’s a quick step-by-step guide on how to set up and optimize your listing: 1. Sign In or Sign Up Visit the Google Business Profile website: Go to Google Business Profile. …
Setting up a Google Business Profile for Event Florists Read More »
When wet weather hits our area, there’s an increase chance that Botrytis will impact the flowers you receive from PFG. Botrytis is a type of mold that you’ve likely run across already in handling flowers. It’s pretty common and often on flowers that have been shipped in boxes, where humidity builds up and spores proliferate. It can …
Introducing Standing Order Agreements through Philadelphia Floral Guild Do you order from PFG pretty much every week? Are you juggling a lot of priorities that make it hard to look at our inventory early in our order window? Do you feel like you’re missing out on some products you know were likely available but …
Rare is the floral designer who is not smitten with cosmos. Cheerful faces dancing on slender stems, cosmos add movement, romance, and a touch of cottage garden whimsy to any design. Such is the love of PFG customers for cosmos that we sell out every week! While many of you may associate cosmos with …
Not when it’s in your own backyard! Did you hear about the trucker strike in Columbia this past week? It stopped Columbian flowers from getting to the airport in Bogotá to fly over to Miami to go into the U.S. supply chain, delaying shipments and tripping up orders all the way up here in Philadelphia. Columbia, …
