If you love the wild, meadowy look that’s trending in wedding work and daily designs but wish delphinium would last a touch longer, meet baptisia. Sometimes called false indigo, this native perennial delivers graceful spires, nuanced colors, and surprising versatility—yet it remains under-used in the cut-flower world. Here’s why it deserves a prime spot on …
Philadelphia Floral Guild’s locally-grown wholesale flowers will now be available to florists in southern New Jersey! We are excited to announce the opening of our new satellite wholesale flowers distribution hub in Elmer, NJ. Order flowers for pick-up at Slabtown Petal Pickers on Wednesdays between 9AM and noon. When placing your order, simply select the …
Have you heard of the Marketing Rule of 7? Basically, it takes seven times to capture a potential customer’s attention and convert their initial interest into a sale. The Marketing Rule of 7 is believed to have originated in the 1930s in the early days of Hollywood. Supposedly movie studios found that potential audiences needed to hear …
Lucky Number 7: Applying the Marketing Rule of 7 to Floral Sales Read More »
We are thrilled to welcome another new farm to our ranks for the 2025 season to supply Philadelphia florists with wholesale flowers! Renegade Flower Farm is located in Garnet Valley PA and run by the Cech-Rodkey family, namely Erin, who considers herself a bit saucy and a bit scrappy. Erin took up flower farming in …
Renegade Flower Farm Joins Philadelphia Floral Guild Read More »
A few weeks ago the floral industry was aflutter with news that a 25% tariff would be imposed on Columbian-grown roses right before Valentine’s Day. Since 2012 there have been zero tariffs on goods (including flowers) coming into the US from Columbia. So a 25% tariff would be shocking to the supply chain. Fortunately the …
How Tariffs May Impact the Floral Industry and Ways to Plan Ahead Read More »
Looking for floral jobs in Philadelphia? PFG is hiring for the following positions to start in April 2025. These roles would be a great match for floral freelancers who could use some steady work earlier in the week. The Philly Floral Guild is a vibrant community-focused distribution hub dedicated to locally-grown sustainable flowers PART-TIME SEASONAL …
We are thrilled to welcome a new farm, Ethel’s Backyard, to the Philadelphia Floral Guild for the 2025 season! Located in Media, PA, Ethel’s Backyard is owned and operated by Dawn Zimmerman, who was inspired to start flower farming by the massive zinnias her grandmother Ethel grew. A professional biologist, Dawn is deeply committed to …
We’re deep in planning and data crunching as our farms work together to crop plan for your favorites and must-haves in the coming season. We always take a close look at our top 10 sellers and thought it might be fun to share this list with you too! 1. Dahlias (duh!): Linda’s Baby was at …
Ah, January. The month where you can’t quite place what day of the week it is. Every. Single. Day. Is it Saturday? Nope, it’s Wednesday. This post-New Year’s black hole in the calendar can be a bit jarring for people like us. Our bodies and minds are used to the relentless grind of running a …
Here’s a handy seasonal guide to help you plan for using more locally-grown stems in 2025. Reference our monthly snapshots whenever you’re putting proposals together for your upcoming events!
