With the Solstice comes our first massive heat wave. If you haven’t looked at this week’s forecast yet, brace yourself! It’s hard to keep ourselves hydrated when it’s nearing 100F, let alone the flowers! Event work in a heat wave can be challenging any time of the year, but it’s extra tricky in mid-June when …
Tips for Keeping Cut Flowers Fresh in a Heat Wave Read More »
Combating Ethylene Damage in Cut Flowers: An Unseen Threat As a florist, the longevity and quality of your floral arrangements are paramount to your success. One of the sneakiest threats to the freshness of cut flowers is ethylene gas. This naturally occurring plant hormone, which is odorless and colorless (i.e., invisible) can significantly reduce the …
When you’re shopping with PFG, you may see the term “Growers Bunch” in the description of a given flower or foliage in our inventory. Curious what this means? Short answer is: the stem count in the bunches varies. You might get 10 stems. You might get 20. But why isn’t the stem count consistent? The …
In today’s bustling consumer landscape, small businesses often find themselves navigating choppy waters. With competition intensifying and market dynamics constantly evolving (hello election year f’ing with events…what is that??), thriving as a small business requires more than just a good product or solid service. It demands strategic thinking, adaptability, and creativity. All traits any good …
Tips for Florists to Thrive in a Tight Marketplace Read More »
Have you checked out the latest episode on Floral Guild Radio? Emalee of Bird Seed Florals shares her story as a relatively new floral business owner, making her own mark on the local industry. As you’ll here in the chat, Emalee is drawn to lines and finds Ikebana to be deeply inspiring. She’s turned her …
We just discovered a new resource for sustainable floristry and thought you might like to explore it too. Recently created by the American Floral Endowment (AFE), Sustainabloom is an initiative dedicated to leading the floriculture industry toward a future enriched with sustainable practices at every level. Sustainabloom supports floriculture research and communication around increased sustainable …
You’re all very smart cookies. There’s a good chance you already know what we’re about to dish out here. But on the off chance you don’t, we wanted to avert a crisis! Heirloom narcissus season is here and we’ll have thousands of them pouring in from our farms over the next few weeks. We love …
We’re pretty darn proud of our anemones this spring! The stem length, the flower head size, the assortment of colors, and the vase life! Oh man! The vase life! Can we just talk about that for a second? When you use locally grown anemones, you can almost guarantee your customers they’ll have a 3+ week …
Philly Floral Guild is open for the 2024 season! We’re kicking things off with early spring favorites: heirloom narcissus, Icelandic poppies, hellebores, anemones, ranunculus, muscari, and some flowering branches. The cold blast this week is slowing our availability down a bit, but we weren’t going to let that stop us from gearing up to serve …
We did a thing over the winter! We dreamt up and started an educational podcast for florists and farmers, focused on the business of local seasonal flowers and sustainable floristry. Each episode will help you dig into the details of running your enterprise and spot places to fine tune it. If you’re a florist, you’ll …
Floral Guild Radio: A Podcast for Florists and Farmers Read More »
