Have you checked out the latest episode on Floral Guild Radio? Farmer florist Annie Pertes of Wildbird Flowers in Bucks County, Pennsylvania shares her story and how she’s built a brand that is leaning into sustainable luxury event floral design. And she expects to get paid well for it, as she should! Lots of golden nuggets …
Floral Guild Radio: Amy Pertes of Wildbird Flowers Read More »
On Halloween all the big box stores shoved aside the skeletons and rolled out aisles of mass market wreaths and garlands. It can make even the most seasoned florist wonder: how can my handmade work compete with this?? The answer is powerfully simple: don’t ever compete on price. Instead, leverage your product quality, storytelling, and …
As the local floral season shifts toward winter, evergreens become your best friend for creating texture, fragrance, and longevity in your designs. This is the first year PFG has offered evergreens, sourcing from farms in Pennsylvania and Maryland. As such, we’ve heard from a few of you that you’re intrigued by evergreens but haven’t had …
Flower friends, we have cause to rejoice! There is finally a (good) sustainable foam option available! OASIS just released their reinvented foam called Renewal. And we’re here to give you our thorough review! Trust us when we say we were skeptical. Highly skeptical. When does a global brand ever make a genuine shift towards …
As florists, we put enormous care into selecting high-quality blooms, conditioning them, and arranging them beautifully. One key — but often overlooked — practice as we strive to be the best is making clean cuts. Simply keeping your snips or floral knife razor-sharp pays dividends in both vase life and your own life. Clean …
Exciting news!! Philadelphia Floral Guild is now offering bulk dahlia buckets for pre-order for pick-up on Fridays from our self-serve cooler! This is a great option if you have an install over the weekend and want really fresh blooms. Or if you’re doing design work on Monday or Tuesday. There are five options available, pictured below. Mixed Fall …
We’re delighted to announce the opening of our third location in Malvern PA! This new satellite location in Chester County will make it super convenient and easy for Malvern area florists to source locally-grown wholesale flowers. Order through our online shop and pick-up in Malvern on Wednesdays between 9AM and noon. This expansion comes just …
From royal aisles to red-carpet “I do’s,” celebrity weddings have always nudged couples towards new flowers, mechanics, and formats. Here’s a quick tour through the big moments that have influenced wedding trends. Let’s throw it way, way back – to 1840 and Queen Victoria’s marriage to Prince Albert. She wore a floral headpiece of orange …
When Fame and Flowers Collide, Wedding Trends Emerge Read More »
If you’ve ever wondered why your bank balance doesn’t match your busy schedule, this is the article to bookmark. Two numbers explain a lot: contribution margin and profit margin. They’re related—but not the same—and knowing both helps you price confidently, take the right orders, and sleep better at month-end. In a Nutshell Contribution margin (CM): …
Flower Math: Contribution Margin vs. Profit Margin Read More »
Cover image credit: @happy_aiccidents Recently during pick-ups at the hub, we’ve been hearing a few different florists mention receiving AI-generated inspiration images from potential wedding clients. The general sentiment seems to be that these images are a bit ridiculous with shapes and sizes that aren’t even close to real. One florist in particular was stressing …
