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How to Sell Handmade Holiday Wreaths

How to Sell Handmade Holiday Wreaths & More

On Halloween all the big box stores shoved aside the skeletons and rolled out aisles of mass market wreaths and garlands. It can make even the most seasoned florist wonder: how can my handmade work compete with this?? The answer is powerfully simple: don’t ever compete on price. Instead, leverage your product quality, storytelling, and …

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Evergreen Essentials for Floral Professionals

Evergreen Essentials for Floral Pros

As the local floral season shifts toward winter, evergreens become your best friend for creating texture, fragrance, and longevity in your designs. This is the first year PFG has offered evergreens, sourcing from farms in Pennsylvania and Maryland. As such, we’ve heard from a few of you that you’re intrigued by evergreens but haven’t had …

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OASIS Renewal Foam sold at Philadelphia Floral Guild

Florists Rejoice at OASIS Renewal Foam

Flower friends, we have cause to rejoice!  There is finally a (good) sustainable foam option available!  OASIS just released their reinvented foam called Renewal. And we’re here to give you our thorough review!     Trust us when we say we were skeptical.  Highly skeptical.  When does a global brand ever make a genuine shift towards …

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Taylor Swift Wedding Flower Inspiration

When Fame and Flowers Collide, Wedding Trends Emerge

From royal aisles to red-carpet “I do’s,” celebrity weddings have always nudged couples towards new flowers, mechanics, and formats. Here’s a quick tour through the big moments that have influenced wedding trends. Let’s throw it way, way back – to 1840 and Queen Victoria’s marriage to Prince Albert. She wore a floral headpiece of orange …

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Flower Math: Contribution Margin vs. Profit Margin

If you’ve ever wondered why your bank balance doesn’t match your busy schedule, this is the article to bookmark. Two numbers explain a lot: contribution margin and profit margin. They’re related—but not the same—and knowing both helps you price confidently, take the right orders, and sleep better at month-end. In a Nutshell Contribution margin (CM): …

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How Florists Can Use AI to Better Serve Clients

Cover image credit: @happy_aiccidents  Recently during pick-ups at the hub, we’ve been hearing a few different florists mention receiving AI-generated inspiration images from potential wedding clients. The general sentiment seems to be that these images are a bit ridiculous with shapes and sizes that aren’t even close to real.  One florist in particular was stressing …

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