As summer settles in across our region, one of the unsung heroes of the flower farm begins its annual performance: perennial phlox. Often overlooked in favor of showier blooms, phlox earns its place in the vase through reliability, fragrance, and versatility. A staple of the early summer garden, perennial phlox produces tall stems topped with …
Perennial Phlox: An Early Summer Florist Favorite Read More »
Sweet William is one of those flowers that quietly earns its place in the spring lineup year after year. It’s not flashy in the way peonies or ranunculus are flashy. But when the season starts to shift from early spring hoop house and greenhouse crops into the first true flush of field-grown flowers, Sweet William …
We are pleased to represent the flower collective model in an upcoming industry webinar hosted by Sustainabloom on June 24th at 1PM. Tune in to learn how sustainability in the floral industry can be about more than just conserving resources and reducing waste (although that is certainly important!). Sustainability is also a powerful way to …
Sustainabloom Webinar: Creative Ways to Build Community Around Sustainability Read More »
We’re excited to welcome Bee Well Blooms as the newest farm to join the Philadelphia Floral Guild this season. Bee Well Blooms is the result of a big dream and a lot of hard work. Owners Sarah and Kevin Smeltz, both originally from Lancaster County and graduates of Penn State’s agriculture program, moved to the …
One of the quiet arts of floristry is learning to see a flower not just for what it is today, but for what it is about to become. A stem cut at the perfect stage of harvest may not look fully “finished” when it first arrives in your cooler — and that’s often exactly the …
Local lilac is in full swing in late April and early May! These fleeting nostalgic blooms are in high demand with customers but can be a real headache for florists. They seem to wilt and shatter on a whim. Here are some quick tips for making lilacs last longer: Keep stems in deep water. Fill …
We are officially two weeks out from Mother’s Day. Ordering through PFG opens on Tuesday at 7PM. In the meantime, there’s plenty you can do to set yourself up for success. A little preparation now can make the difference between a focused, productive week and one that feels chaotic. Here are a few ways to …
It’s easy to picture flower farmers with dirt on their hands, watching the weather, and moving quickly through the narrow windows when crops are ready to harvest. That part is true. But it’s only part of the story. Outside of the fields, our growers are artists, adventurers, makers, and community builders. The same curiosity and …
Late April into early May is one of the most exciting—and fleeting—moments of the local flower season in Philadelphia. This short “micro season” within spring brings a wave of highly sought-after blooms and branches that may only be available for 7–10 days before disappearing for the year. For florists sourcing locally grown flowers, timing is …
Ephemeral Spring Flowers in Philadelphia: What’s in Season Late April to Early May Read More »
A new nationwide study from the Floral Marketing Fund shines a spotlight on Gen Z consumers and how they discover, shop for, and connect with flowers. This generation is just beginning to enter their peak buying years – particularly weddings – so the way they interact with flowers will shape the floral marketplace for decades to come. …
