With the Solstice comes our first massive heat wave. If you haven’t looked at this week’s forecast yet, brace yourself! It’s hard to keep ourselves hydrated when it’s nearing 100F, let alone the flowers! Event work in a heat wave can be challenging any time of the year, but it’s extra tricky in mid-June when …
Tips for Keeping Cut Flowers Fresh in a Heat Wave Read More »
Combating Ethylene Damage in Cut Flowers: An Unseen Threat As a florist, the longevity and quality of your floral arrangements are paramount to your success. One of the sneakiest threats to the freshness of cut flowers is ethylene gas. This naturally occurring plant hormone, which is odorless and colorless (i.e., invisible) can significantly reduce the …
We just discovered a new resource for sustainable floristry and thought you might like to explore it too. Recently created by the American Floral Endowment (AFE), Sustainabloom is an initiative dedicated to leading the floriculture industry toward a future enriched with sustainable practices at every level. Sustainabloom supports floriculture research and communication around increased sustainable …
