Have you heard of the Marketing Rule of 7? Basically, it takes seven times to capture a potential customer’s attention and convert their initial interest into a sale. The Marketing Rule of 7 is believed to have originated in the 1930s in the early days of Hollywood. Supposedly movie studios found that potential audiences needed to hear …
Lucky Number 7: Applying the Marketing Rule of 7 to Floral Sales Read More »
A few weeks ago the floral industry was aflutter with news that a 25% tariff would be imposed on Columbian-grown roses right before Valentine’s Day. Since 2012 there have been zero tariffs on goods (including flowers) coming into the US from Columbia. So a 25% tariff would be shocking to the supply chain. Fortunately the …
How Tariffs May Impact the Floral Industry and Ways to Plan Ahead Read More »
Here’s a handy seasonal guide to help you plan for using more locally-grown stems in 2025. Reference our monthly snapshots whenever you’re putting proposals together for your upcoming events!
Setting up a Google Business Profile (formerly known as Google My Business) is a great way to enhance your floral event business’s online presence. Here’s a quick step-by-step guide on how to set up and optimize your listing: 1. Sign In or Sign Up Visit the Google Business Profile website: Go to Google Business Profile. …
Setting up a Google Business Profile for Event Florists Read More »
When wet weather hits our area, there’s an increase chance that Botrytis will impact the flowers you receive from PFG. Botrytis is a type of mold that you’ve likely run across already in handling flowers. It’s pretty common and often on flowers that have been shipped in boxes, where humidity builds up and spores proliferate. It can …
Introducing Standing Order Agreements through Philadelphia Floral Guild Do you order from PFG pretty much every week? Are you juggling a lot of priorities that make it hard to look at our inventory early in our order window? Do you feel like you’re missing out on some products you know were likely available but …
Rare is the floral designer who is not smitten with cosmos. Cheerful faces dancing on slender stems, cosmos add movement, romance, and a touch of cottage garden whimsy to any design. Such is the love of PFG customers for cosmos that we sell out every week! While many of you may associate cosmos with …
Not when it’s in your own backyard! Did you hear about the trucker strike in Columbia this past week? It stopped Columbian flowers from getting to the airport in Bogotá to fly over to Miami to go into the U.S. supply chain, delaying shipments and tripping up orders all the way up here in Philadelphia. Columbia, …
Ever heard of a dirty flower? There are about a 20 blooms that have earned this unfortunate title. These are stems that gunk up water in the bucket or vase very quickly. At harvest time, they immediately begin to excrete enzymes and shed bits of organic debris into the water in the bucket, which triggers …
With the Solstice comes our first massive heat wave. If you haven’t looked at this week’s forecast yet, brace yourself! It’s hard to keep ourselves hydrated when it’s nearing 100F, let alone the flowers! Event work in a heat wave can be challenging any time of the year, but it’s extra tricky in mid-June when …
Tips for Keeping Cut Flowers Fresh in a Heat Wave Read More »
