Resources for Florists

Google Business Profiles for Event Florists

Setting up a Google Business Profile for Event Florists

Setting up a Google Business Profile (formerly known as Google My Business) is a great way to enhance your floral event business’s online presence. Here’s a quick step-by-step guide on how to set up and optimize your listing: 1. Sign In or Sign Up Visit the Google Business Profile website: Go to Google Business Profile. …

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Combating Ethylene Damage in Cut Flowers :: Tips from Philly Floral Guild

Combating Ethylene Gas Damage in Cut Flowers

Combating Ethylene Damage in Cut Flowers: An Unseen Threat As a florist, the longevity and quality of your floral arrangements are paramount to your success. One of the sneakiest threats to the freshness of cut flowers is ethylene gas. This naturally occurring plant hormone, which is odorless and colorless (i.e., invisible) can significantly reduce the …

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Sustainabloom Resource promoted by Philadelphia Floral Guild

New Resource for Sustainable Floristry

We just discovered a new resource for sustainable floristry and thought you might like to explore it too. Recently created by the American Floral Endowment (AFE), Sustainabloom is an initiative dedicated to leading the floriculture industry toward a future enriched with sustainable practices at every level.  Sustainabloom supports floriculture research and communication around increased sustainable …

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