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Tips for Florists to Thrive in a Tight Marketplace

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In today’s bustling consumer landscape, small businesses often find themselves navigating choppy waters. With competition intensifying and market dynamics constantly evolving (hello election year f’ing with events…what is that??), thriving as a small business requires more than just a good product or solid service. It demands strategic thinking, adaptability, and creativity. All traits any good …

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Floral Guild Radio sponsored byPhiladelphia Floral Guild

Floral Guild Radio: Emalee of Bird Seed Florals

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Have you checked out the latest episode on Floral Guild Radio? Emalee of Bird Seed Florals shares her story as a relatively new floral business owner, making her own mark on the local industry. As you’ll here in the chat, Emalee is drawn to lines and finds Ikebana to be deeply inspiring. She’s turned her …

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Sustainabloom Resource promoted by Philadelphia Floral Guild

New Resource for Sustainable Floristry

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We just discovered a new resource for sustainable floristry and thought you might like to explore it too. Recently created by the American Floral Endowment (AFE), Sustainabloom is an initiative dedicated to leading the floriculture industry toward a future enriched with sustainable practices at every level. Sustainabloom supports floriculture research and communication around increased sustainable …

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Wholesale Heirloom Narcissus Available at Philadelphia Floral Guild

A Note About Narcissus

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You’re all very smart cookies. There’s a good chance you already know what we’re about to dish out here. But on the off chance you don’t, we wanted to avert a crisis! Heirloom narcissus season is here and we’ll have thousands of them pouring in from our farms over the next few weeks. We love …

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Locally-Grown Anemones in Philadelphia

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We’re pretty darn proud of our anemones this spring! The stem length, the flower head size, the assortment of colors, and the vase life! Oh man! The vase life! Can we just talk about that for a second? When you use locally grown anemones, you can almost guarantee your customers they’ll have a 3+ week …

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Philadelphia Floral Guild open for the 2024 season

Philly Floral Guild is OPEN for the 2024 Season

Floral Guild Radio: A Podcast for Florists and Farmers

Slabtown Petal Pickers Joins Philly Floral Guild!

Leave a Comment / Grower Profiles / By siteadmin

We are deeply delighted to welcome a new farm, Slabtown Petal Pickers, to Philly Floral Guild this season! After four decades in horticulture and dairy farming, in 2019 owner Stacey Harrell “retired” to create beautiful gardens on former horse pastures. Not surprisingly, she got hooked on cut flowers and her retirement project blossomed into a …

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Ways to reduce product shrink in flower shops

How To Combat Floral Product Shrink

Leave a Comment / Behind the Scenes / By siteadmin

While recently doing some research into the sustainability challenges of the floral industry, we came across a shocking statistic. According to hanafloristpos.com, “A whopping 45% of all flowers die and have to be discarded before they are ever sold. That’s almost one out of every two flowers!” This product waste – shrink – is devastating …

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